More About Keywords :: Internet 2.0 Trends 
Search Engine Optimisation, Perth
How do I get better rankings in search engines?
The process building or modifying a web site to get b etter search engine rankings is called search engine optimisation. For example, your site will receive better rankings in search engines when there are more outside links to the content on your website. Getting these links requires visibility, which is why search engines aren't a great way to start promoting your website (unless you're paying them for advertising).
What is Google PageRank?
Google's PageRank assigns each website on the internet a number between 1 and 10, representing a relative importance factor (in the eyes of Google). This number is determined by the number of credible links to your site that Google can identify. The higher your site's PageRank is, the more precedence your site is given within search queries on terms that your site references -- it's your credibility rating with Google. This is the Holy Grail of search engine optimisation. Most sites on the internet have a PageRank 0. It becomes exponentially harder to move up in PageRank as the numbers increase. For example, there are only around 25 or so websites with PageRank 10.
In Perth, if your market is local and even interstate, you may struggle to get a Google ranking higher than 2 or perhaps 3/4 - no matter how hard you try. But this doesn't necessarily mean that you won't rank highly in google.com.au searches. It depends upon the number of sites competing for your keywords. Search Engine Optimisation for a local market such as Perth has its own set of rules that are rarely covered in generic SEO literature
How do I increase my PageRank?
PageRank is calculated by factoring the number of links to your website, along with the PageRank of each site linking to you (each link counts as a vote). More relevant links to your site will cause it's PageRank to go up. Every particular site's PageRank is updated by Google in a 1-2 month cycle. A single good link to your site is worth more on Google than hours of trying to tweak your code to make the Google spider like your site.
How can I optimise (optimize) my site for search engines?
The first rule of search engine optimisation is that the code must be readable. Code other than HTML (including Java and Flash) may hinder or stop the search engine reading and recording (indexing) the text. In addition to this, proper tagging, and proper META data are essential to helping web crawlers find and index your site properly. Use the proper tags in the proper places and ensure important URLs appear static. Title your pages and journal entries (if you have a Blog) properly - remember relevance!.
What are Search Engine Optimisation (SEO) services?
Services can be ethical but there are plenty of cowboys. Check Google's SEO Information page for more information. Much of search engine optimisation is common sense. If you have a keyword or phrase that rarely appears in your code and text, clearly a search engine isn't going to rank you. Search engines are text readers that sort, catalogue and interpret the readable text, through a formula called an alogrithm.
Search engines explicitly work to drop exploitative sites (such as link farms used by some SEO individuals) from their indicies, so be wary of firms that claim to be able to increase your rank. Google's job is to halt this behaviour, and remove sites that are attempting to manipulate their search rankings through shonky search engine optimisation practices.
If you want good rankings within search engines, just write good content — search engines will work to find you instead of the other way around.
How can I promote my site through search engines? Why are my rankings bad?
Your rankings are determined by the number of inbound links you have to your content, and the relative credibility of the sites linking to you, and the relevance of your content. Write good content, receive those links, and you'll have good rankings.
There are entire books written on the topic of search engine optimization, and in general, search engine companies work hard to ensure these books have inaccurate information very quickly. Search engines are in the job of making sure content that is queried for is accurate and relevant, and this generally means that pages that do not have links from a large number of other websites are not given priority.
Unless you're paying for advertisement placement, or have a well established website, relying on search engines (called organic search engine optimisation)is generally a terrible way of generating website traffic for a new (under 1 year old) website.
I seem to be getting almost no traffic from search engine spiders. Why are they ignoring my site?
Unless your website has incoming links, search engines may index your site very sparsely. You can expect to see more traffic from search engines when you have established more credibility on the web (credibility being determined by links to your site by third parties that have already had links to their sites).
Procopy's Treble7 Web Developers
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